Brand. Product.
Performance.

awee's brand structure model creates clarity at the corporate and portfolio level - internally and externally. It is the basis for understanding your value creation and guides your teams', partners' and customers' view of your company’s offering.
‍awee's brand identity model helps define the essence of your brands' identity at a core level and facilitates the creation of expression level building blocks such as name, claim or voice.

awee’s narrative strategy defines a brand's story as the sequence of the core communication tasks. It guides your marketing and communication teams and facilitates smooth collaboration with executing agencies. It is designed to integrate smoothly into your company's processes for internal and external communication.

We believe that effective product design needs an integrated view of many design disciplines. Our comprehensive approach takes into account various elements, including UX design and narrative design, corporate design, editorial design, haptic design, packaging as well as writing, audio design and sonic storytelling.

When creatives master technology magic happens: In global campaigns, on shops and platforms, in apps and games. Whether you're looking to launch an e-commerce platform, drive traffic to your website, or create awareness around your brands, awee’s digital performance will help you achieve your goals.